About

Antonio Serrano, PhD, MBA, MT

Strategic Product Consultant

Antonio Serrano
  • PhD Biochemistry Universidad de Chile, 2010
  • MBA University of Winchester, 2023
  • Medical Technologist Universidad de Chile, 2001
  • Data Strategy Imperial College London, 2026
  • Based Oxfordshire, UK · Atacama, CL

A Nature Patterns Explorer

I spent nearly 15 years in the lab, starting from reductionist cause-and-effect mechanisms, then progressing to tissues, organisms, and eventually entire ecosystems. When I moved to industry and transferred these skills to business and organizations, I realized: it's all about systems.

In tumor immunology, I studied signal transduction: how individual cells interact with their tissue environment. In wound healing research, I explored how cells communicate through gap junctions. In the Atacama Desert, I investigated how individual entities from different species interact to create complex microcosms, revealed through microscopy and sequencing of fragmented genomic data.

The next decade brought a different experimentation room: commercial biotech at Bio-Rad, Bio-Techne, and Revvity. Same question, different systems. Markets operate on signals, noise, communication channels, and the people engaging with mechanisms that determine which products emerge and which ones die.

"Pattern recognition ability doesn't change. The substrate does."

Bioicus Lab helps life sciences companies see the terrain before they commit: analyzing market environment, competitive signals, and how key players communicate with the same scientific rigor applied to biological systems.

Why Bioicus Lab

The name is intentional.

Life sciences companies need product leadership during critical phases: R&D prioritization, market entry, commercial infrastructure, without the cost and commitment of a full-time hire. Bioicus Lab fills that gap with direct execution, not just recommendations. The work is embedded, specific, and outcome-driven.

Why "Bioicus"?

From Greek: bio (life) + Latin: -icus (connected to, belonging to). Everything I do is connected to life sciences: the patterns I find, the decisions I inform, the products I help build.

"Lab" reflects the approach: a working environment where problems are diagnosed, frameworks are tested, and solutions are built iteratively. The same mindset applied in research, now applied to products and markets.

Experience

Commercial

Founder

Bioicus Lab
2026 – Present | Oxfordshire, UK

Senior Product Manager

Revvity
2021 – 2025 | 113% first year revenue

Product Manager

Bio-Rad Laboratories
2019 – 2021 | $5M portfolio

Account Manager

Bio-Techne
2017 – 2019 | 35% market expansion

Research

Senior Researcher

University of Oxford
2016 – 2017 | Engineering Sciences

Research Project Manager

Universidad Católica del Norte
2012 – 2016 | Executed $400K grant

Postdoctoral Researcher

University College London
2009 – 2011 | Therapeutics Spin-off

Production Management

Oncobiomed Ltd
2003-2005 | Cell Therapy Spin-off

Let's discuss your challenge

Whether you need strategic assessment, fractional product leadership, or market intelligence.

Start a Conversation →